Creating connections in new areas :: Business Seminar Tokyo / Free Business Seminar "BUSINESS FORUM NET"

BUSINESS FORUM NET New Business Creation Forum seminar report

BUSINESS FORUM NET CMO Forum 2015 seminar report

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Case 1 Creating connections in new areas Company A needed to create new relationships with client departments and key decision makers.

We're building a good relationship with our client's systems department, which will be our product's end user. But we don't have any connections with the people who have approval rights for system acquisition, or with the division that oversees business and budget planning, so we can't move the discussion forward...

(Company A seminar client)

A business seminar for a user audience must be handled differently than one for a management audience, even if the theme is the same. In this case, we advised the client to reorient their seminar target to influence managers rather than users.

1. The program content was revised to address the perspective of managers responsible for formulating business policies and budgets.
2. The seminar title included current keywords selected to attract the attention of managers.
3. A panel discussion and special speaker were included to incorporate a wide range of perspectives.

Participation:: free of charge
Event size:: 150 persons
Target:: Target industry: Manufacturing
Target department: management planners responsible for strategy setting
Target position: Executive-level

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