Creating opportunities for 2-way communication :: Business Seminar Tokyo / Free Business Seminar "BUSINESS FORUM NET"

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Case 2 Creating opportunities for 2-way communication Company B wanted a seminar that would generate real two-way communication.

We put on a lot of seminars, but it's all us talking and the audience listening, and we don't actually find out what people thought until later. We want something a little more interactive, so we can explore the topic on the spot with people who took the trouble to come and listen to us...

(Company B seminar client)

Two-way communication is more effective when the number of attendees is kept small. We advised the client to hold the seminar in a round-table format with a small group instead of the usual front-facing arrangement.

1. Round-table format business seminar targeted at a small, select group of attendees.
2. Attendees limited to the target industry and participants the client is seeking as customers, with content focused on issues of direct concern to participants.

Participation:: free of charge
Event size:: 30 persons
Target:: Target industry: Pharmaceuticals
Target department: Technical R&D, management planning
Target position: Executive-level

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