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Executive Targeting Approach (ETA) Business Seminar Services

With our proprietary database, we identify Japanese executives you want to target

We can generate lists of Japanese executives matching your desired target profile from our proprietary database and provide a continuing flow of information to the target group in the leadup to your event.
Executive Targeting Approach (ETA) is BUSINESS FORUM's proprietary customer generation service.

  • **Data is not available for purchase.**
  • **ETA service may not be available for certain kinds of seminar content.**

Service Flow

Executive Targeting Approach (ETA)

Using direct marketing and mail, we will use our proprietary network of executive contacts to promote participation by individuals who fit your target executive profile.

Customer generation form

So we can efficiently promote your event, you will need to supply your target profile: type of industry, department, position, region, number of employees, sales, etc.

Targeted research

If you have a specific Japanese company in mind, we can search our database. If no hits are returned, we will do the research for you.

Other customer generation approaches

In addition to our ETA service, we can assist you in planning a wide range of other customer generation methods, including media and e-magazine ad placement and media tie-ins.

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